What IF certain days of the week carry a pattern?

What IF the cost of the first touch of an ad campaign is low but the steps inside of your funnel or app is actually a lot higher?

How do your ad campaigns compare to one another, from entrance to exit?

Depending what you consider to be the better ad could vary.

1.) Cost
2.) The time to complete a series of steps
3.) The cost of those series of steps.
4.) The region by cost and time and so on....

You may have ads that are cheaper front end but more expensive during the journey.

OR!!!

Say that the journey is more expensive but conversions will occur with in a needed time frame and you will still turn a profit?

Hmmm....

Find out how data science can scale your ad campaigns.