We went over previously other data tasks for business. I wanted to go over tasks that should be implemented specifically for E-commerce. As mentioned data should be collected on a granular level so that formulas can revolve around a specific point of view.

☑️ Web Analytics

☑️ Conversion

☑️ A/B Testing

☑️ Customer Data

☑️ Predictive Analytics

Measuring website analytics is more than just traffic. It should be the measurement of the consumer journey. Understanding the journey with in your website or funnel will help you to make improvements based on how consumers behave.

Conversions - Are more than just purchase behavior, paired with the above you can measure the path to conversions and develop models.

A/B Testing - A/B testing will aid in the development of content specific to the user. With machine learning you can have different versions of your website display.

Customer Data - Will help you to analyze LTV and user retention.

Strategy Session