Biometrics & Marketing

What if you have an additional data set from a biometrics study in addition to data from a text sentiment analysis? Biometrics is technology used to identify unique and physical behaviors from individuals under surveillance.

For example, what if there were a study, (hypothetical) of areas that are highly populated? The study would identify individuals and how they respond to certain sounds, scents, and colors. You would ask a series of questions to identify the subject’s verbal opinion in alignment with their physical behavioral patterns.

The purpose of the study is to develop inventions that will help the population handle stress in high populated areas. The product and or service would serve to solve challenges that occur in highly populated areas in relation to stress.

You could pair this data to cross reference opinions on the web to the probability of what the physical behavioral patterns would be.

Would a study such as this help define your products and services on a much deeper level of understanding?

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